This has been on of my biggest projects so far. I was asked to develop a brand, a style, for Midweek, a weekly event that First Fairhope hosts, it offers a family meal and then activities for all ages. I was told to make it have a winter feel, since it was for the "2nd semester" of the year, but other than that I was free to create. I'd been really liking some of the funky warped gradients that were coming out around that time on social media, so I wanted to try to use that to give it a less formal feel. I didn't want it to come out and scream winter but instead give a kinda colder temperature vibe, so I added the branches assists to give it a more nature-y feel.
Graphics
A Frames
Banners
Fall Varient
So for the beginning of the 2024 Fall semester I was asked to make a more "fall-y" feeling variant of the winter midweek branding. My main line of thinking was changing the colors, I didn't want something that had just had orange, green, and brown as I felt that it wouldn't feel cohesive with winter branding. So I opted for a warmer white, and a nice plum purple to replace the navy, and a warm yellow to replace the vibrant orange.
